Retailers
Take control over your payment ecosystem by turning every transaction into a loyalty opportunity.
Join others already connected to
Cross River's APIs
What’s embedded finance for retailers?
Embedded finance at Cross River means that payments, rewards, and financial services live directly inside the customer experience, unlocking new opportunities for retailers to build loyalty and drive growth.
Increased customer lifetime value
Strengthen customer relationships through integrated payment and loyalty experiences that keep customers coming back.
Higher average transaction value
Features like one-click checkouts, BNPL, and personalized rewards encourage customers to spend more per purchase.
Increased conversion rates
Offer flexible checkout options, making it easier to complete purchases and reduce cart abandonment.
The banking infrastructure for disruptor platforms
Cross River provides the financial foundation to scale every financial product your platform needs.
End-to-end infrastructure
Whether you begin with cards, in-app wallets, payments, or lending, we provide end-to-end infrastructure.
Always on, just like your users
We operate with 99.99% uptime and 24/7/365 availability — because your customers don’t run on banking hours.
A bank with a tech company’s DNA
Bank‑regulated payment flows, built‑in KYC/AML, and modular APIs let you innovate quickly on a compliant foundation.
