Cross River is the bank behind the bold.
Being Bold is Cross River
At Cross River, boldness isn’t new. It’s who we are. From the beginning, we’ve worked alongside the visionaries and disruptors who refuse to accept the limits of “how things have always been done.” Together, we’ve challenged the status quo in financial services, building technology that redefines what’s possible while maintaining the trust, security, and regulatory rigor that power progress responsibly.
Today, we’re proud to introduce our new brand campaign: Cross River — The Bank Behind the Bold.
This campaign is a declaration of what drives us: the courage to think differently, the conviction to act boldly, and the commitment to empower others to do the same. It celebrates our partners and our people—the innovators, builders, and change-makers who are reshaping the future of finance.
The Campaign in Action
You’ll see The Bank Behind the Bold campaign come to life across our channels and in the world—starting this week at Money20/20. Through bold visuals, storytelling, and shared success stories, we’re highlighting what happens when fearless ideas meet dependable infrastructure.
Because the future of finance isn’t built by those who follow the rules—it’s built by those who rewrite them.
