What buy now, pay later is
Buy now, pay later (BNPL) is a short-term installment loan offered at checkout, online or in store. The shopper pays part of the price upfront and the rest over a few weeks or months. It is a common form of embedded lending: the lender pays the merchant upfront and collects the installments.
How it works
At checkout, the shopper picks BNPL and gets a quick credit decision, often after a soft credit check. The provider pays the merchant, charges it a fee, and collects the installments from the shopper. Longer plans can carry interest.
- 01 · APPLY The shopper chooses BNPL at checkout and gets a quick credit decision.
- 02 · FUND The lender pays the merchant, and the shopper makes the first payment.
- 03 · REPAY Remaining installments are charged on a set schedule, often every two weeks.
When businesses use it
- Retailers offering installments at online and in-store checkout
- Sellers of higher-priced goods, such as furniture or travel, offering longer monthly plans
- Single-use virtual cards that let shoppers use BNPL at many merchants that take cards
- Bills such as rent, utilities or medical costs split into installments
Cross River works with lending programs on consumer and small business credit, including point-of-sale installment loans. It provides bank-supervised origination with loan-level underwriting review, funding and loan sales to investors. See marketplace lending at Cross River.
Common questions
Does buy now, pay later affect credit scores?
It can. Soft credit checks do not affect scores, but some providers report payments or missed payments to credit bureaus. Practices vary by provider and plan.
Is BNPL regulated?
Yes, though rules vary. Pay-in-4 loans without a finance charge often fall outside Truth in Lending Act disclosures. New York passed a 2025 law to license BNPL lenders; it takes effect 180 days after state rules are final.
Is BNPL the same as a credit card?
No. BNPL splits one purchase into set payments, often interest-free, while a credit card is a revolving line that charges interest on carried balances. This BNPL outlook looks at where the market is going.