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Press Release

Cross River Joins America Saves Week

February 27, 2020

Cross River Provides Resources and Encourages Community Members to Take Control of Their Financial Health

FORT LEE, N.J. – Cross River Bank (“Cross River”), a leading innovator and provider of banking services for technology companies, hosted a week-long series of events for America Saves Week in conjunction with local high schools, libraries, universities and non-profits. America Saves Week, an annual event coordinated by America Saves and held the week of February 24-28, 2020, is a celebration and a call to action for hardworking Americans to commit to saving successfully.

“As a leading financial services provider, Cross River recognizes that it is not enough to provide our tech solutions, but it is incumbent upon us to be in the community, providing resources for consumers to take control of their financial wellbeing,” said Phil Goldfeder, SVP Public Affairs at Cross River. “America Saves Week is a great reminder about the importance of saving and an opportunity to provide education and enable families to prepare for their financial future.”

In honor of America Saves Week, Cross River hosted a series of community-wide financial literacy events in New York and New Jersey, as well as curated content on social media, to encourage consumers to take control of their financial health. On Monday, Cross River joined Fort Lee High School to discuss goal setting, managing a budget and maximizing savings with students. Additionally, in conjunction with the Teaneck Public Library, Cross River employees spoke to residents on financial literacy in the digital age and how they can save money in the new age of banking. On Wednesday, Cross River spoke to students of the Makor College Experience at Yeshiva University in New York about ways to save and navigate careers in banking.

“I would like to thank Cross River for their America Saves presentation,” said Giuseppa Maceri, Academy of Finance Coordinator and Internship Director. “Our students at the Fort Lee High School Academy of Finance were interested and engaged and gained valuable insight in banking and savings. We hope that we will continue to involve Cross River in our students’ work-based learning activities in the future.”

As a leading fintech bank, Cross River is taking an innovative approach to financial literacy education by highlighting how technology has the potential to support greater financial inclusion while ensuring consumer protection. Cross River kicked off its Financial Literacy Initiative in early 2019 and has since taught over 400 families financial literacy in New York and New Jersey. While it began as a series of community events, the initiative has evolved into something much larger, encompassing events, partnerships, literary resources and high school curricula, all with the goal of providing a modern approach to financial education with a strong focus on technology and inclusion. With Cross River representatives on the ground at public schools, civic centers and senior living homes, the company includes every demographic and age group in its outreach.