Partners will spotlight the changing landscape and the growing emphasis on customer experience in B2B payments

FORT LEE, N.J. - Cross River Bank (“Cross River”), a technology infrastructure provider that offers embedded financial solutions, will be hosting a live-streamed conversation with Visa’s Veronica Fernandez, SVP, Head of Visa Commercial Solutions North America and Anthony Peculic, Heads of BaaS and Cards at Cross River on November 1st at 12pm ET.

The discussion will focus on Visa's journey navigating the unique experiences of both the consumer and B2B sectors, the evolution and impact of consumerization on B2B payments, current challenges, and advice for commercial solutions of the future.

“Until recently, an emphasis on the customer experience was mainly reserved for consumer-focused businesses,” said Anthony Peculic. “However, as the B2B landscape experiences a paradigm shift, we expect more focus on the customer experience and are thrilled to have Veronica join us to share her unique expertise on the industry.”

The Company previously hosted a webinar series centered on faster payments featuring industry experts from Astra, Axios, Trustly, This Week in Fintech, Plaid, Bank Direct, Paymints.io, The Clearing House, American Fintech Council, FinClusive, Sardine and Orum. Now, the mic passes to Visa for the launch of the new initiative, In Conversation With. Interested parties can learn more about the first installment and register here.