Tomorrow’s Payments Landscape: Adapting to a Data-Driven, Cost-Conscious 2024

Keith Vander Leest, Head of Payments, Cross River

January 3, 2024

3 min read

Post-pandemic, the payments sector witnessed robust growth, but we’re now seeing a shift towards a more consolidated, profit-driven horizon. Amidst this backdrop of market consolidation, the role of technology, including AI, is becoming increasingly critical. Driven by regulatory demands for comprehensive underlying customer understanding and transaction monitoring, payment providers are integrating data more deeply into their operations, not just for compliance, but to efficiently manage risks like fraud and AML. The focus ahead is clear: navigate the complexities of this new financial era with agility, foresight, and a focus on technological advancement. Let’s explore further what we can anticipate in 2024 for the payments sector.  

From growth surge to market consolidation 
The competitive landscape is undergoing notable shifts, particularly in the wake of the pandemic. Initially, there was a surge in growth and revenue generation, but the focus is now pivoting towards consolidation and profitability. This shift is partly influenced by the changing patterns in venture funding. Startups in the payment space, once abundant and flush with capital, are finding it increasingly challenging to secure subsequent rounds of funding. This trend is leading to a natural consolidation in the market, with fewer but more robust players emerging.  

Note, consolidation doesn't necessarily equate to reduced competition. In fact, it's fostering an environment where the emphasis is on driving profits rather than just revenue growth. In this landscape, cost efficiency is paramount. Consequently, we're likely to witness mergers and acquisitions, particularly involving smaller entities that might not be in a strong economic position. For end users, be they consumers or small and medium businesses (SMBs), the immediate impact of this consolidation may not be perceptible.  

The data-driven future of payments with AI
In the realm of payments in 2023, AI emerged as a pivotal buzzword, and it's expected to play an even greater role in 2024, as payment providers integrate more customer and transactional data into their systems. One of the standout insights from this trend is the necessity of leveraging technology to handle these challenges efficiently. Given the industry's heightened focus on profitability, the traditional approach of solving problems by increasing manpower is no longer viable. The use of advanced technology can improve efficiency across the entire payment supply chain, from the onboarding process to ongoing transaction monitoring. The key takeaway for 2024 is going to be the anticipated prominence of data-driven technology solutions in the payments space.  

Streamlining B2B payments in an inflationary world
One positive impact of inflation on B2B payments will be improved backend infrastructure to facilitate the movement of money. Despite the potential for interest rates to decrease, the era of low-cost capital is over, marking a substantial shift from recent years. This change is especially pronounced in B2B transactions, where innovations in money movement have historically led to the creation of capital reserves, which are now becoming costly to maintain. A major focus for companies in the payment industry is to accelerate the movement of money. This urgency is driven by the growing expense associated with holding funds at various stages within the payment technology stack or the broader payments ecosystem. As a result, there's an increased emphasis on enhancing the infrastructure behind various types of payments, be it consumer or business transactions. Looking ahead, the trend suggests a heightened investment in building and refining the backend systems that facilitate faster payment processing.

The road ahead
The shift from explosive growth to a more calculated, consolidation-focused approach marks a new chapter in the payments sector. Key players, both established and emerging, are navigating these changes with an eye on long-term sustainability, prioritizing efficiency and profitability. The role of advanced technologies like AI in driving innovation in risk management cannot be overstated. As the industry adapts to these evolving landscapes, it's imperative for stakeholders to stay agile, embrace technological advancements, and anticipate future trends.  

Recently, I was part of a webinar panel that explored the future of the Payments industry in 2024, delving particularly into anticipated innovations. Watch the full recording here