Press Release

Cross River announces the appointment of Yoni Colb as Head of Operations in Israel

Cross River

December 13, 2022

2 min read

Cross River is the trusted financial services organization that merges the established expertise of a bank, with the innovation and product offering of a technology company.

December 13, 2022

Cross River announces the appointment of Yoni Colb as Head of Operations in Israel

JERUSALEM, ISRAEL - Cross River, which develops infrastructure for the banking and fintech sectors, announced the appointment of Yoni Colb as Head of Operations in Israel. The company, which focuses its R&D division in Israel, already employs about 180 employees in Israel, most of them development and software personnel, and plans to significantly expand its operations in Israel in the coming years.

Yoni Colb, who has many years of experience in his field, served in his last position as CEO of Via Software, a subsidiary of Via Mobility, and established the company's development centers in Jerusalem and northern Israel. Prior to that, he served as a CTO for the Road Safety Authority's Road Guardians app. 

In addition, Colb was one of the first developers of applications for Apple and later founded and managed the software company Quickode, which was acquired by Commit. He also served in management and technology positions in various startups. Colb is a graduate of the Faculty of Physics at the Hebrew University and serves as a member of the Board of Directors of the Azrieli College of Engineering as well as the Lev Academic Center and is active in a number of incubators and accelerators in Jerusalem. He is a father of four and lives in Jerusalem.

Cross River Founder and CEO Gilles Gade: “Cross River is focused on our growth in Israel and Yoni’s leadership and expertise will help us attract top talent to continue to develop technology systems that power the fintech ecosystem.”

Yoni Colb: "I am proud to join the wonderful team of Cross River a leading company that brings the message of innovation to the banking sector in the U.S. I am convinced that we will lead Cross River's operations in Israel to continued rapid growth, establishing its status as an authority in its field and for its important contribution to the community in Jerusalem and Israel."