Meeting the Payments Needs of SMBs and Gen Z Consumers

Anthony Peculic, Head of BaaS & Cards, Cross River

January 2, 2024

2 min read

We live in a fast-paced world, where handling money is evolving to focus on efficiency, security, and convenience. This is more than a trend; it’s a direct response to what consumers and businesses expect and need in today’s digital-first world. This shift redefines our relationship with money and commerce, influencing everything from the way we buy our morning coffee to how global businesses manage transactions. So, let’s take a look at the recent shifts in the payments industry, focusing on small businesses and Gen Z. 

Small business, big changes: embracing bespoke payment strategies 
Traditionally, small businesses had to make do with consumer-focused payment solutions, which often didn't quite align with their specific requirements. However, there's a positive shift occurring. The unique challenges small businesses face, such as managing cash flow and timely payments to suppliers, are now gaining recognition. This acknowledgment is steering the market towards specialized, business-to-business (B2B) offerings, crafted to suit the varied and evolving needs of small enterprises. For instance, the payment solutions suitable for a pizza shop wouldn't be the same as those needed by an online influencer. This evolution in financial solutions signifies more than just transactional changes; it's an acknowledgment of small businesses as the lifeblood of the economy, deserving of specialized tools like cloud-based accounting, which offers an efficient and cost-effective way to handle finances. 

Crafting solutions for small businesses isn't just about ticking boxes; it's about igniting change. Our challenge lies in creating something truly impactful, solutions that resonate deeply and drive the core needs of those we serve.


Anthony Peculic

Head of BaaS & Cards

Cross River

Meeting Gen Z where they are
Consider a common scenario: a teenager’s response to receiving cash for chores. Often, they will generally refuse cash, opting for a digital payment through a cash app. This scenario isn't just about a preference for technology; it's a snapshot of a broader, more profound change in the financial world.

At Cross River, we recognize this shift and are actively working with partners to develop various types of instant payment solutions like RTP and push-to-card services to meet the diverse needs of this new generation. What fintechs need to consider is that the tools like instant payments solutions developed with Gen Z in mind will eventually influence how all of us interact with money. Embracing this diversity in financial services is key and there is no silver bullet that fits everyone—and that's a good thing. It's this variety that will propel the financial industry forward. 

The trajectory of payments will not just be about technological advancement but also creating a system that truly understands and meets the diverse needs of different people and communities. Looking ahead, the goal is to make a tangible difference in people's lives with a focus on developing inclusive, bespoke, and innovative solutions – where finance meets flexibility and innovation meets individuality.